If you read yesterday's post, after getting all excited about the bix upcoming IMAX prologue in December, I threw in at the bottom that the Whysoserious.com page had changed again. Instead of forwarding you to the rent-a-clown.com site, which features photos of Fanboys (and Fangirls) in varying levels of atrocious Joker makeup, it now features a flash-animation of a Jack-o-Lantern.
And that's all.
Just a Jack-o-Lantern, sitting there with a flickering candle in it. Nothing to read, nothing to click, no clue as to what it means...
But Today, if you go back to the site you will see a slightly shorter candle! The candle is burning down - like a wax hourglass, or a lit fuse, counting down to something that will almost certainly happen on or around Halloween. (The Joker's favorite holiday, only he goes "trick-or-tricking")
The modus operandi of this viral marketing thing has been to put up key bits of super-coolness for 24 hours or less, and then pull them off the web, so if you don't check this site out on the day the release happens, then you have to get it secondhand. Like from The Daily Blog of the Day, for instance!
As always, I'll keep you posted!